Magnolia
Full-cycle SMM and a content ecosystem for a supermarket chain. MAGNOLIA'S NEW DIGITAL APPROACH.
About the project
For the Magnolia retail chain I led the full content cycle and social media: from creative strategy through production to publishing.
My goal was to turn the store account into a modern lifestyle platform where product becomes part of everyday life and the brand gains its own visual style and character.
My role
- SMM strategy;
- Content planning;
- Production;
- Art direction.
Building the brand visual language
I built a content system spanning food content, recipes, lifestyle, seasonal campaigns, educational features, product reviews, special-offer promos, and engagement formats.
The feed looked cohesive and varied while keeping a unified brand style.
What was created
- dozens of photo and video shoots;
- product content;
- educational posts;
- recipes;
- lifestyle content;
- visual series;
- Reels;
- ad creatives;
- seasonal specials.
Outcome
We built a recognizable visual style for the account, where commercial content sat alongside useful and entertaining material. A systematic approach made the feed feel like one digital product rather than separate posts.
The project included not only social management but building a full content system for the brand.
